:root {
  --color-bg: #ffffff;
  --color-bg-alt: #f7f8fb;
  --color-text: #111827;
  --color-text-soft: #4b5563;
  --color-muted: #6b7280;
  --color-primary: #1d4ed8;
  --color-primary-dark: #1e40af;
  --color-primary-soft: #eff3ff;
  --color-accent: #f59e0b;
  --color-border: #e5e7eb;
  --color-border-soft: #f1f3f7;
  --radius: 14px;
  --radius-lg: 24px;
  --shadow-sm: 0 1px 2px rgba(17, 24, 39, 0.04), 0 1px 3px rgba(17, 24, 39, 0.04);
  --shadow-md: 0 4px 12px rgba(17, 24, 39, 0.05), 0 2px 4px rgba(17, 24, 39, 0.03);
  --shadow-lg: 0 20px 40px rgba(17, 24, 39, 0.08);
  --font-main: 'Inter', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, sans-serif;
  --container-width: 1180px;
}

* {
  box-sizing: border-box;
  margin: 0;
  padding: 0;
}

html {
  scroll-behavior: smooth;
  -webkit-text-size-adjust: 100%;
}

body {
  font-family: var(--font-main);
  color: var(--color-text);
  background: var(--color-bg);
  font-size: 16px;
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
  -moz-osx-font-smoothing: grayscale;
}

.container {
  max-width: var(--container-width);
  margin: 0 auto;
  padding: 0 24px;
}

h1, h2, h3, h4 {
  font-weight: 700;
  color: var(--color-text);
  letter-spacing: -0.02em;
}

h1 {
  font-size: clamp(2rem, 5vw, 3.5rem);
  line-height: 1.1;
  margin-bottom: 20px;
  font-weight: 800;
}

h2 {
  font-size: clamp(1.6rem, 3.5vw, 2.4rem);
  line-height: 1.2;
  margin-bottom: 16px;
}

h3 {
  font-size: 1.2rem;
  line-height: 1.3;
  margin-bottom: 12px;
}

p {
  color: var(--color-text-soft);
  line-height: 1.7;
}

a {
  color: var(--color-primary);
  text-decoration: none;
  transition: color 0.2s ease;
}

a:hover {
  color: var(--color-primary-dark);
}

.eyebrow {
  display: inline-block;
  font-size: 0.85rem;
  font-weight: 600;
  color: var(--color-primary);
  text-transform: uppercase;
  letter-spacing: 0.08em;
  margin-bottom: 12px;
}

.eyebrow.center { display: block; text-align: center; }

.center { text-align: center; }

.section {
  padding: 80px 0;
}

.section-alt {
  background: var(--color-bg-alt);
}

.section-sub {
  max-width: 680px;
  margin: 0 auto 40px;
  font-size: 1.05rem;
  color: var(--color-text-soft);
}

.section-sub.center { text-align: center; }

.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  padding: 12px 22px;
  font-family: var(--font-main);
  font-size: 0.95rem;
  font-weight: 600;
  border-radius: 999px;
  text-decoration: none;
  cursor: pointer;
  transition: all 0.2s ease;
  border: none;
  line-height: 1;
}

.btn-primary {
  background: var(--color-primary);
  color: white;
  box-shadow: 0 4px 10px rgba(29, 78, 216, 0.2);
}

.btn-primary:hover {
  background: var(--color-primary-dark);
  color: white;
  transform: translateY(-1px);
  box-shadow: 0 6px 16px rgba(29, 78, 216, 0.3);
}

.btn-ghost {
  background: transparent;
  color: var(--color-text);
  border: 1px solid var(--color-border);
}

.btn-ghost:hover {
  background: var(--color-bg-alt);
  color: var(--color-text);
}

.btn-small {
  padding: 9px 16px;
  font-size: 0.88rem;
}

.btn-large {
  padding: 16px 32px;
  font-size: 1.05rem;
}

.site-header {
  position: sticky;
  top: 0;
  z-index: 50;
  background: rgba(255, 255, 255, 0.9);
  backdrop-filter: saturate(1.2) blur(10px);
  border-bottom: 1px solid var(--color-border-soft);
}

.header-inner {
  display: flex;
  align-items: center;
  justify-content: space-between;
  padding: 16px 24px;
}

.brand {
  display: flex;
  align-items: center;
  gap: 10px;
  color: var(--color-text);
  font-weight: 700;
}

.brand-mark {
  display: inline-block;
  width: 24px;
  height: 24px;
  border-radius: 6px;
  background: linear-gradient(135deg, var(--color-primary), #60a5fa);
  box-shadow: 0 4px 10px rgba(29, 78, 216, 0.25);
}

.brand-name {
  font-size: 1.2rem;
  letter-spacing: -0.01em;
}

.main-nav {
  display: flex;
  gap: 32px;
}

.main-nav a {
  color: var(--color-text-soft);
  font-size: 0.95rem;
  font-weight: 500;
}

.main-nav a:hover {
  color: var(--color-text);
}

.hero {
  padding: 80px 0 60px;
  background: linear-gradient(180deg, var(--color-primary-soft) 0%, var(--color-bg) 100%);
}

.hero-grid {
  display: grid;
  grid-template-columns: 1.1fr 1fr;
  gap: 60px;
  align-items: center;
}

.hero-sub {
  font-size: 1.15rem;
  color: var(--color-text-soft);
  max-width: 520px;
  margin-bottom: 28px;
}

.hero-cta {
  display: flex;
  gap: 12px;
  margin-bottom: 28px;
  flex-wrap: wrap;
}

.hero-badges {
  list-style: none;
  display: flex;
  flex-direction: column;
  gap: 8px;
}

.hero-badges li {
  font-size: 0.9rem;
  color: var(--color-muted);
  padding-left: 24px;
  position: relative;
}

.hero-badges li::before {
  content: "";
  position: absolute;
  left: 0;
  top: 50%;
  transform: translateY(-50%);
  width: 16px;
  height: 16px;
  border-radius: 50%;
  background: var(--color-primary-soft) url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='10' height='10' viewBox='0 0 24 24' fill='none' stroke='%231d4ed8' stroke-width='3' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpolyline points='20 6 9 17 4 12'%3E%3C/polyline%3E%3C/svg%3E") center / 60% no-repeat;
}

.hero-visual {
  position: relative;
  min-height: 380px;
}

.mock-card {
  background: white;
  border-radius: var(--radius);
  box-shadow: var(--shadow-lg);
  border: 1px solid var(--color-border-soft);
  padding: 20px;
  position: absolute;
}

.mock-site {
  top: 0;
  left: 0;
  width: 100%;
  max-width: 420px;
  transform: rotate(-2deg);
}

.mock-site-header {
  display: flex;
  align-items: center;
  gap: 6px;
  margin-bottom: 16px;
  padding-bottom: 12px;
  border-bottom: 1px solid var(--color-border-soft);
}

.mock-dot {
  width: 10px;
  height: 10px;
  border-radius: 50%;
  background: var(--color-border);
}

.mock-dot:nth-child(1) { background: #f87171; }
.mock-dot:nth-child(2) { background: #fbbf24; }
.mock-dot:nth-child(3) { background: #34d399; }

.mock-url {
  margin-left: 12px;
  padding: 4px 12px;
  background: var(--color-bg-alt);
  border-radius: 4px;
  font-size: 0.75rem;
  color: var(--color-muted);
  flex: 1;
}

.mock-hero-bar {
  height: 80px;
  background: linear-gradient(135deg, var(--color-primary), #60a5fa);
  border-radius: 8px;
  margin-bottom: 12px;
}

.mock-line {
  height: 10px;
  background: var(--color-border);
  border-radius: 4px;
  margin-bottom: 8px;
}

.mock-line.short {
  width: 70%;
  margin-bottom: 16px;
}

.mock-block {
  height: 50px;
  background: var(--color-bg-alt);
  border-radius: 8px;
}

.mock-gbp {
  bottom: 0;
  right: 0;
  width: 100%;
  max-width: 320px;
  transform: rotate(2deg);
}

.mock-gbp-header {
  margin-bottom: 14px;
}

.mock-gbp-title {
  font-weight: 700;
  color: var(--color-text);
  margin-bottom: 6px;
  font-size: 0.95rem;
}

.mock-gbp-rating {
  display: flex;
  align-items: center;
  gap: 6px;
  font-size: 0.85rem;
  color: var(--color-text-soft);
}

.mock-stars {
  color: var(--color-accent);
  letter-spacing: 1px;
}

.mock-reviews {
  color: var(--color-muted);
  font-size: 0.8rem;
}

.mock-gbp-line {
  height: 8px;
  background: var(--color-border);
  border-radius: 4px;
  margin-bottom: 6px;
}

.mock-gbp-line.short { width: 60%; }

.problems-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 24px;
  margin-top: 48px;
}

.problem-card {
  background: white;
  border: 1px solid var(--color-border);
  border-radius: var(--radius);
  padding: 28px;
  transition: all 0.3s ease;
}

.problem-card:hover {
  border-color: var(--color-primary);
  box-shadow: var(--shadow-md);
  transform: translateY(-2px);
}

.problem-num {
  display: inline-block;
  font-size: 0.85rem;
  font-weight: 700;
  color: var(--color-primary);
  background: var(--color-primary-soft);
  padding: 4px 10px;
  border-radius: 999px;
  margin-bottom: 14px;
}

.services-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 24px;
  margin-top: 48px;
}

.service-card {
  background: white;
  border: 1px solid var(--color-border);
  border-radius: var(--radius-lg);
  padding: 36px;
  box-shadow: var(--shadow-sm);
}

.service-icon {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  width: 52px;
  height: 52px;
  border-radius: 12px;
  background: var(--color-primary-soft);
  color: var(--color-primary);
  margin-bottom: 20px;
}

.service-card h3 {
  font-size: 1.35rem;
  margin-bottom: 10px;
}

.service-features {
  list-style: none;
  margin-top: 20px;
}

.service-features li {
  padding: 8px 0 8px 28px;
  position: relative;
  color: var(--color-text-soft);
  font-size: 0.95rem;
  border-bottom: 1px dashed var(--color-border-soft);
}

.service-features li:last-child { border-bottom: none; }

.service-features li::before {
  content: "";
  position: absolute;
  left: 0;
  top: 12px;
  width: 16px;
  height: 16px;
  border-radius: 50%;
  background: var(--color-primary-soft) url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='10' height='10' viewBox='0 0 24 24' fill='none' stroke='%231d4ed8' stroke-width='3' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpolyline points='20 6 9 17 4 12'%3E%3C/polyline%3E%3C/svg%3E") center / 60% no-repeat;
}

.bonus-card {
  margin-top: 32px;
  background: linear-gradient(135deg, #1e3a8a, #1d4ed8);
  color: white;
  border-radius: var(--radius-lg);
  padding: 40px;
  text-align: center;
  position: relative;
  overflow: hidden;
}

.bonus-label {
  display: inline-block;
  padding: 4px 14px;
  background: rgba(255, 255, 255, 0.2);
  border-radius: 999px;
  font-size: 0.8rem;
  font-weight: 600;
  text-transform: uppercase;
  letter-spacing: 0.08em;
  margin-bottom: 12px;
}

.bonus-card h3 {
  color: white;
  font-size: 1.5rem;
  margin-bottom: 12px;
}

.bonus-card p {
  color: rgba(255, 255, 255, 0.85);
  max-width: 640px;
  margin: 0 auto;
}

.process-steps {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 24px;
  margin-top: 48px;
}

.process-step {
  position: relative;
  padding: 28px 20px;
  background: white;
  border: 1px solid var(--color-border);
  border-radius: var(--radius);
}

.process-number {
  width: 40px;
  height: 40px;
  border-radius: 50%;
  background: var(--color-primary);
  color: white;
  font-weight: 700;
  display: inline-flex;
  align-items: center;
  justify-content: center;
  margin-bottom: 16px;
}

.process-step h3 {
  font-size: 1.05rem;
}

.audience-grid, .why-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 24px;
  margin-top: 48px;
}

.audience-card, .why-card {
  background: white;
  border: 1px solid var(--color-border);
  border-radius: var(--radius);
  padding: 28px;
}

.why-grid {
  grid-template-columns: repeat(auto-fit, minmax(200px, 1fr));
}

.why-card h3 {
  font-size: 1.05rem;
  color: var(--color-primary);
}

.section-cta {
  background: linear-gradient(180deg, var(--color-bg) 0%, var(--color-primary-soft) 100%);
}

.cta-box {
  max-width: 680px;
  margin: 0 auto;
  text-align: center;
  padding: 40px 20px;
}

.cta-box h2 {
  margin-bottom: 14px;
}

.cta-box p {
  font-size: 1.05rem;
  margin-bottom: 28px;
}

.cta-alt {
  margin-top: 20px;
  font-size: 0.92rem;
  color: var(--color-muted);
}

.site-footer {
  background: #0f1729;
  color: #94a3b8;
  padding: 60px 0 20px;
  margin-top: 40px;
}

.footer-inner {
  display: grid;
  grid-template-columns: 2fr 1fr 1fr 1fr;
  gap: 48px;
}

.footer-brand .brand-name { color: white; }

.footer-brand p {
  color: #94a3b8;
  margin-top: 12px;
  max-width: 280px;
  font-size: 0.9rem;
}

.footer-links h4 {
  color: white;
  font-size: 0.95rem;
  margin-bottom: 16px;
}

.footer-links a {
  display: block;
  color: #94a3b8;
  font-size: 0.9rem;
  margin-bottom: 8px;
}

.footer-links a:hover { color: white; }

.footer-bottom {
  margin-top: 48px;
  padding-top: 20px;
  border-top: 1px solid rgba(148, 163, 184, 0.1);
  text-align: center;
  font-size: 0.85rem;
  color: #64748b;
}

@media (max-width: 960px) {
  .hero-grid { grid-template-columns: 1fr; gap: 40px; }
  .hero-visual { min-height: 320px; }
  .problems-grid { grid-template-columns: 1fr; }
  .services-grid { grid-template-columns: 1fr; }
  .process-steps { grid-template-columns: repeat(2, 1fr); }
  .why-grid { grid-template-columns: repeat(2, 1fr); }
  .audience-grid { grid-template-columns: 1fr; }
  .footer-inner { grid-template-columns: 1fr 1fr; gap: 32px; }
  .main-nav { display: none; }
}

@media (max-width: 540px) {
  .section { padding: 60px 0; }
  .hero { padding: 40px 0 30px; }
  .process-steps { grid-template-columns: 1fr; }
  .why-grid { grid-template-columns: 1fr; }
  .footer-inner { grid-template-columns: 1fr; gap: 24px; }
  .mock-site { max-width: 300px; }
  .mock-gbp { max-width: 220px; }
  .hero-visual { min-height: 300px; }
}